Ready-Made Routines

Routines, not random baskets. Every set groups products by the job each one does — so nothing doubles up, every step earns its place, and you always know what goes on when. Built from what’s actually in stock.

Firmness & Bounce

Retinal, Gently

The gentle on-ramp to retinal — because the mistake most people make is going too hard, too fast.

How it works

Good for: Eases skin into retinal for a smoother, firmer-looking finish, with a barrier buffer so it feels comfortable, not raw.

Leaves out: Pairing retinal with strong acids (AHA/BHA/PHA) on the same night; nightly use from day one.

Maybe skip if: Very reactive skin trying its first-ever active, or anyone on a prescription retinoid (have a chat with your GP first).

How to use: Retinal a couple of nights a week to start, always PM, always SPF the next morning.

$119.00 $113.05 Shop the set
Clarity

Clarity, Without Overdoing It

For blemish-prone skin that keeps getting stripped in the name of “clearing” it. Gentler is smarter.

What's inside

How it works

Good for: Helps blemish-prone skin look clearer and calmer while keeping the barrier happy.

Leaves out: Stacking multiple exfoliants; over-cleansing; drying out the whole face to deal with a few spots.

Maybe skip if: Dry or barrier-stressed skin — start with Barrier SOS first.

How to use: Cleanse morning and night; soothing ampoule daily; the Heartleaf PHA pad only two or three nights a week; patch a spot as needed. Don't layer other exfoliants on top.

$129.00 $122.55 Shop the set
Even-Looking Tone

Even Tone, No Clashing Actives

Tone is where people pile on every brightener at once and wonder why skin's irritated. This keeps it clean.

How it works

Good for: Supports a clearer, more even-looking tone and the look of softer dark spots.

Leaves out: Layering vitamin C, acids and retinal all at once; skipping SPF (which undoes the effort).

Maybe skip if: Anyone after an overnight fix — tone is a slow, steady game.

How to use: TX-Toning essence daily; vitamin C in the morning; the glutathione cream as your evening moisturiser — so the three actives sit in different steps rather than all layered at once. Daily SPF is the non-negotiable.

$106.00 $100.70 Shop the set
Calm & Comfort

Barrier SOS

The soft-landing routine for the week your skin's reactive, tight and over it. Everyone needs this one sometimes.

What's inside

How it works

Good for: Helps stressed, easily-flushed skin feel comforted and look calmer, and rebuilds a comfortable-feeling base.

Leaves out: Actives and exfoliants while skin's recovering — press pause on retinal and acids.

Maybe skip if: Honestly, no one — this is the “when skin's had a hard week” bundle for everybody.

How to use: Cleanse gently (or just water on the worst days), press in the essence, then seal with the barrier cream — morning and night. Put all actives and exfoliants on pause until skin feels comfortable again.

$81.00 $76.95 Shop the set
Firmness & Bounce

PDRN Plump

The bounce bundle, built on the salmon-DNA hero everyone's talking about — without over-stacking it.

How it works

Good for: For a plumper, bouncier, firmer-looking complexion.

Leaves out: Doubling up PDRN with strong retinal on the same night — alternate them.

Maybe skip if: Anyone chasing clarity or oil-control first — start with Clarity, Without Overdoing It.

How to use: Hydrate first with DIVE-IN, then the PDRN serum, then seal with the PDRN cream — morning and night. If you also use retinal, keep the two on alternate nights.

$116.00 $110.20 Shop the set
Hydration & Dewiness

Hydration Rescue

For skin that looks thirsty and feels tight — a quick, layered drink of water.

How it works

Good for: Leaves skin looking plump and dewy and feeling comfortably quenched.

Leaves out: Heavy actives while you're just trying to rehydrate; skipping the seal step (hydration evaporates).

Maybe skip if: No one really — but very oily skin can drop the cream for a lighter finish.

How to use: Serum onto slightly damp skin, seal with the cream morning and night, and mist through the day whenever skin feels tight.

$92.00 $87.40 Shop the set
Pores & Texture

Smooth & Refined

Smoother-feeling skin is a slow game — so this uses two exfoliation methods sparingly, with a hydrating buffer in between, rather than piling on acids.

What's inside

How it works

Good for: For skin that feels smoother and looks more refined, with pores that look less obvious — without over-exfoliating.

Leaves out: Using the PHA pad and the reedle on the same night; exfoliating daily; forgetting SPF.

Maybe skip if: Sensitive skin mid-flare — calm it with Barrier SOS first.

How to use: Exfoliate on separate evenings only — PHA pad two nights a week, reedle one or two others, never both the same night. Every other night and every morning, just hydrate with DIVE-IN. SPF daily, always.

$91.00 $86.45 Shop the set
Radiance & Glow

Glow Kit

Dull, tired-looking skin's cue — a vitamin-C-led glow, with each step doing a different job so they're not three versions of the same thing.

What's inside

How it works

Good for: For a brighter, fresher, more radiant-looking complexion — daily glow from the vitamin C, plus a gentle weekly refining boost.

Leaves out: Using the reedle and the vitamin C in the same sitting; sun exposure without SPF.

Maybe skip if: Those after a calming routine — this one's about glow, not soothing.

How to use: Pads then vitamin C every morning under SPF; slot a Vita-Light reedle shot in a couple of evenings a week. Keep the reedle to PM (it's lightly exfoliating) and don't pair it with other strong actives the same night.

$105.00 $99.75 Shop the set
Masks

The Mask Wardrobe

Your signature aisle in one box — a fixed set of 7 masks we've hand-picked, one for every skin mood, so the right one's always in the drawer.

How it works

Good for: An easy, low-commitment way to always have the right mask on hand, whatever your skin's doing that week.

Leaves out: Decision paralysis — we've done the choosing.

Maybe skip if: Anyone who's already found their one true mask (just grab the 4-Pack of that one).

How to use: After cleansing and toning, reach for whichever of the 7 suits your skin that day — 10–15 minutes, then pat in the leftover essence. One to a few times a week.

$40.50 $38.50 Shop the set
New to K-beauty

K-Beauty Starter

New to all this? The whole point of EE-MO in three gentle steps — no 10-step routine required.

What's inside

How it works

Good for: A simple, gentle, everything-your-skin-actually-needs starter — fresh, hydrated, comfortable.

Leaves out: Overwhelm, actives you're not ready for, and buying twelve things you won't use.

Maybe skip if: Seasoned K-beauty folks after targeted actives (try Even Tone, PDRN Plump or Glow Kit).

How to use: Cleanse, a few drops of the DIVE-IN serum, then the barrier cream — morning and night. Add a sheet mask any evening you fancy a treat. That's the whole routine.

$85.00 $80.75 Shop the set
Eye & Lip Care

Eye-Area Edit

The delicate bits — eyes, smile lines, wherever a big week shows.

How it works

Good for: For a smoother, plumper, more awake-looking eye area (and smile lines, forehead, neck — pop the patches wherever it helps).

Leaves out: Dragging delicate skin — pat, don't rub.

Maybe skip if: Gentle enough for most.

How to use: Pat a rice-grain of eye cream around the orbital bone morning and night; use the patches once or twice a week — or wherever a big week shows, from smile lines to forehead to neck.

$76.50 $72.70 Shop the set
Occasion · event prep

Big-Day Glow

Wedding, big night, photos — a short, sensible glow-up for the few days before, built around single-dose PDRN shots so skin looks plumped and dewy on the day.

What's inside

How it works

Good for: A short, occasion-focused glow-up for plumped, dewy, camera-ready-looking skin.

Leaves out: Trialling brand-new strong actives (retinal, acids) right before the day.

Maybe skip if: A daily routine — this is an occasion kit (keep the leftover shots for the next event).

How to use: One PDRN shot each of the three evenings before; the overnight mask the final night; eye patches and mist on the morning itself.

$98.00 $93.10 Shop the set